Tim Forestell

Working Smarter for Small Biz Growth

Tim Forestell
Working Smarter for Small Biz Growth

Last week we sat down with Carl Anso, President of Silverfern Landscape Group Inc. to chat about his experience with DOZR. This blog was originally posted on May 17, 2018.

Silverfern Landscape Group is recognized across Southwestern Ontario for their attention to detail and top-notch landscape expertise. Carl’s company offers year-round services including snow and ice management, property maintenance, construction, landscape design and architecture, stonework, excavating and grading.

“ DOZR allowed me to scale up and down without overhead challenges”

As a small business owner Carl was facing various growth challenges -- with so many projects on the go, needing the right equipment for the job was a priority. Carl started renting equipment through DOZR and immediately was put at ease. “DOZR allowed me to scale up and down without overhead challenges,” said Carl. He explains that not having the ownership costs of equipment allowed him to expand his business from residential to corporate. Silverfern Landscape Group now takes on big corporate projects including Pearle Hospitality, a Canadian leader in the hospitality industry. A variety of projects means access to several types of equipment is crucial. Renting on DOZR is fast and easy -- something Carl agrees with fully.

“This is what differentiates DOZR from a rental house … [DOZR] shopped the market for me, giving us a broad choice of equipment,” Carl explained. Carl’s business is continually expanding. The challenges he once faced with seasonal changes and overhead costs have nearly been eliminated altogether.

“This is what differentiates DOZR from a rental house … [DOZR] shopped the market for me, giving us a broad choice of equipment”

What started as a short-term pickup truck rental in the warmer months expanded to include loader rentals for snow removal. Carl’s business is continuing to grow year-over-year. “DOZR is there to help with everything … fixing things, insurance, all the details.” With no plans to slow down anytime soon and knows that DOZR has his back.

“DOZR is there to help with everything … fixing things, insurance, all the details.”

Tim Forestell is Co-Founder and Chief Client Officer at DOZR – North America’s trusted source for heavy equipment rentals. Tim oversees and leads the organization’s customer success strategy and experience including contracts, insurance and logistics. Prior to DOZR, Tim was the VP of Operations for Forestell Designed Landscapes. Tim’s team at DOZR is responsible for designing, orchestrating, and improving customer experiences across a complex range of customer interactions.


DOZR’s vision was created when co-founders Tim, Kevin and Erin were discussing a recurring concern within the construction industry while on a vacation booked through the sharing economy. They wanted to make their idle equipment work for them during the off season. DOZR was founded officially in late 2015. Tim continues to grow and challenge industry standards by creating efficient opportunities for the customer rental process. Tim holds a BHSc from the University of Western Ontario.