Email Marketing Manager
Founded in 2015, DOZR is the world’s first intelligent comprehensive search for heavy equipment. The company’s mission is to bring heavy equipment within reach for anyone, anywhere, anytime. DOZR leverages technology to empower contractors across North America to run their businesses more efficiently. Today we have approximately 3000 contractors that use the platform to rent and roughly $300 million worth of equipment available in inventory across North America.
We are looking for a passionate, coachable, entrepreneurial individual who has a desire to be part of a growing company. Our team works hard and has fun in everything we do. We support each other and work together to achieve our goals (and celebrate our achievements of course!). Our office is conveniently located in the heart of downtown Kitchener.
As a member of the DOZR Marketing Team, the Email Marketing Manager will be a well-rounded strategist with extensive campaign, automation and data segmentation experience in one or more ESP platforms. You have a proven track record of being able to develop and execute email marketing strategies, including managing multiple workflows, planning email campaigns, optimizing copy and getting results to ensure strong health, growth and engagement. This is an ideal opportunity for someone who excels in a fast-paced, goal-oriented, test-and-learn environment.
In a typical day you might:
Design, build, and deploy a variety of email campaigns and automated flows (such as welcome sequences, abandoned cart sequences & post-purchase engagement, loyalty, & retention sequences) that meet business and marketing objectives
Oversee day-to-day email campaign execution, sometimes within tight deadlines, including set-up, segmentation, scheduling, testing, tagging, deployment, and reporting/analytics
Implement testing & optimization opportunities including A/B or multivariate testing on email campaigns for maximum click-through and conversions
Create weekly reports, optimize data reporting & communicate results (including sales revenue generated from email marketing) with executives
Identify opportunities to improve funnel metrics such as subscriber growth, lead-to-signup, signup-to-paid conversion, and customer retention
Work with marketing, product, and analytics to build and execute campaigns across email, in-product marketing, and other customer touchpoints
Create and optimize segmentation and email content personalization strategies by leveraging activity data, LTV, demographics, and user behavior/intent/preference
Manage the overall customer email lifecycle to ensure we are building a strong relationship and establishing trust
What we’re looking for:
University degree in Marketing, Business, or a related field is required.
1-3 years experience in email marketing, with proven experience in email building, deployment, automation, segmentation and performance reporting.
Understanding and experience with enterprise level email and marketing automation platform (such as Marketo, Hubspot, or similar tools) with CRM integration.
Hands on experience with HTML, CSS, and content management systems
Ability to get your hands dirty with research, design, and copywriting. If we need to get an email out, you’ll make it happen.
A growth mindset who’s constantly looking to improve and learn new things
You care deeply about user experience and can build precise targeting as well as delightful, on-brand experiences.
Proficient with segmentation, reporting, and how to use data to drive business decisions.
Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights.
Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects with competing deadlines.
The ability to take an idea or concept, and give it substance and strategy. You love seeing an idea through to execution and tracking results.
Built for Contractors by Contractors