What do you get when you take the skills of an operator and combine it with an extreme passion for heavy equipment? You get Pushysix, a leading brand inspiring the next generation of heavy equipment operators, lead by the one and only Scott Colclough.
We invited Scott Colclough (Instagram’s Pushysix) to the DOZR headquarters to chat about his passion for heavy equipment and his vision for the future of operators working in construction.
With almost 100,000 Instagram followers Scott has established the Pushysix brand as a leader in the world of construction and social media. No doubt the Pushysix brand has a huge following, but what makes the brand one to watch is his future plans for those working in the industry.
Tell us about Pushysix. Where did the name come from?
When I started my YouTube Channel in 2012 I was trying to think of a name for the brand. I was on a CAT D8T and came up with the name Pushysix, a D6 that pushes dirt. My first video was filmed with my Blackberry that I setup on a pile of dirt. Over the past few years I have taught myself about website coding, video editing and social media. I still manage my own social media, take my own photos, edit my own videos and run my website.
Where did you get the idea to connect social media and the construction industry?
I had a friend on YouTube that would post content about the construction industry and I thought that I would do a good job doing the same. There was almost no construction industry presence on social media back then.
What was it about social media that interested you?
I wanted to show the world what I was doing and why I’m so passionate about it. My drive comes from wanting to stand for something and inspire the next generation to become operators. I love teaching and sharing my experiences within the construction industry.
Do you consider yourself a social media influencer?
Yes, I have built a strong following because people can trust me. My followers know that I not only talk the talk but I walk the walk. My followers respect me because my brand truly speaks to who I am. I grew up in Saskatchewan and was raised to set very high priority on being kind, treating people well and not accepting money for products that I do not trust or believe in.
I want to continue to be a social media influencer because I want to inspire the next generation of operators especially with the current labor shortage. I want to expose the challenges in the industry and the misconceptions like that it’s a lower class job. If you are an equipment operator, you’re a highly skilled badass.
Speaking of badass, what are some of your favourite brands in the industry?
I’ve always been a CAT guy. They stand for something, they give back to the community.
Where do you want to be in the next few years with your brand?
I want to continue growing my brand and helping people. I want more people to know about Pushysix and the brand’s mission. You will just have to follow me to see what comes next. I have some big ideas on the way.
I’ll be helping people more than ever.
Any advice you’d like to leave for those starting out or thinking about working in the industry?
For all the future students, if you are passionate about something go get it. You need to figure out what you want and the steps to get there. Put yourself out there, work for free and get the experience.
If you could go back 19 years to Scott sitting in the Bobcat what would you say to him?
Trust your gut and follow your passion.
What got you into the construction industry?
My first experience in the industry was back when I was a teenager and I worked on a tree farm. One day I got a chance to operate a Bobcat and fell in love. I spent a few years operating the Bobcat and eventually got the chance to operate a bulldozer. I operated the bulldozer for 10 hours and immediately started applying to operator positions. I lied when I applied for the job and said that I had 3 years of experience when I actually only had 10 hours. I ended up getting the job. Here I am 19 years later with Pushysix!
Tell us what you do on a daily basis.
I am always working on the Pushysix brand and I manage a jobsite which means that my days are never the same. Running a jobsite includes planning for projects, managing, hiring and training employees, operating machines and any other projects that may come up. I get the most satisfaction when I operate the machines. I see operating machines as an extension of my body, like I am superhuman. Dozers and excavators are the two machines that I can run very well. I like the 1200 or 1250 excavators and a smaller dozer like a D6 or D11.
What has been the coolest place you have visited or event you have been a part of?
There are many cool places I have been to. Con Expo in Las Vegas back in 2017 was a lot of fun. People run into me at events and they tell me that they have started their career as an operator or engineer because of me–it is an awesome feeling.
How did you learn about DOZR? Why do you like the DOZR brand and concept?
I love the DOZR concept and the idea of contractors within the industry helping each other. DOZR will help a contractor that may be in a tough spot, instead of selling their equipment to keep their business afloat they can make money from their idle equipment with DOZR.
Anything else we should know about you or that you’d like to share?
For all the future students, the next generation, if you are passionate about something go get it. You need to figure out what you want and the steps to get there. Put yourself out there, work for free and get the experience.